Cisco Selling Business Outcomes - SBO (OUTCOMES)

Course Description Schedule

Who Should Attend

This training is intended for individuals in sales roles, including Account Managers, Sales Specialists and System Engineers within Cisco and its Channel Partner companies.


This course is part of the following certification(s):



Course Objectives

Following completion of this one day course, students will be able to:

  • Explain the tenets, principles, and approach to business outcomes sales
  • Articulate the customer environment for purchasing and adopting technology solutions
  • Describe opportunities for revenue and customer impact across industry verticals
  • Discuss critical success factors and key performance indicators for business outcomes sales
  • Identify key customer decision makers, influencers, and expectations
  • Explain the financial drivers that impact business outcome sales
  • Prepare a customer focused action plan and business outcomes story

Course Content

“Selling Business Outcomes” is the foundation of Cisco’s business sales skills curriculum. The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus.

This one day course enables individuals to:

  • better understand the customer business context.
  • identify how technology solutions can be positioned to meet customer-defined needs or business outcomes.
  • generate increased opportunity pipeline, revenue and profit for Cisco and/or Channel Partners.

The course prepares candidates for the Cisco Selling Business Outcomes (810-401) exam.

Classroom Training
Modality: C

Duration 1 day

Price (VAT excl.)
  • Belgium: 995.- €
  • The Netherlands: 995.- €
  • Please contact Fast Lane for the price in CLCs - +31 30 658 2131 - info@flane.nl
Dates and Booking
Click on the location to go directly to the booking page Schedule
This is a FLEX course, which is delivered both virtually and in the classroom.

Currently no local training dates available.  For enquiries please write to info@flane.nl.

FLEX Training

Please see below our alternative, English language, FLEX course options.

07-11-2018 FLEX training This is an English language FLEX course.   Time zone: Europe/Sofia 590.- € Enroll
07-11-2018 FLEX training This is an English language FLEX course.   Time zone: Europe/Sofia 590.- € Enroll
Asia Pacific
29-10-2018 Melbourne Enroll