Business & IT Convergence - Understand & Believe Evolution of the Data Center (BIC-UB-EOD)

Customer Care-Abouts in Data Centers

• The role of a modern data center
• The relevance of applications
• Understand the DC landscape
• Navigating the DC buying center

Changing Application Environments

• Drivers for application change
• Understanding application lifecycle challenges
• The need for application portability
• Cloud fundamentals and challenges
• Understanding, uncovering and developing customer application needs

Drivers for Integrated Stacks & Virtualization

• The value of integrated stacks & ecosystems
• The value and limitation of virtualization
• Understanding the Cisco DC portfolio and strategy

Identifying & Capturing Data Center Opportunities

• The need for going beyond TCO
• Understand how applications are leading data center-sales
• Building value and generate business benefits