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New video specializations for Cisco partners

Friday, March 6th, 2015

Video specializationsA few years ago Cisco took over Tandberg, one of the most prominent suppliers of video solutions. With this Cisco took an important step in the world of video solutions. The integration of the existing Tandberg and Cisco partners in one partner program led to the introduction of 3 Authorized Technology Provider (ATP) programs. On July 25, 2015 those programs will cease to exist.

What are the consequences of the cancellation of these ATP programs? Which new video specializations will be replacing them? What will be expected of Cisco partners that have these ATP certifications? I will explain it in this blog post.

What will happen on July 24, 2015?

On July 25, 2015 the ATP programs TelePresence Video Advanced, TelePresence Video Advanced Plus and TelePresence Video Express will be cancelled. This will also apply for the connected satellite programs. The ATP program TelePresence Video Master will continue to exist and will be actualized so that the program will cover the newest high-end products.

All existing ATP TelePresence certifications that expire after April 1, 2015 will be extended until July 25, 2015. On that date the Cisco partners will need to adhere to the new conditions.

New video specializations: Express Video and Advanced Video

Cisco has taken the entry and mid-range video solutions out of the ATP program and has housed them into the new specializations Express Video and Advanced Video. In contrast to an ATP program a specialization is available to all Cisco partners.

Express Video specialization

With the attainment of the Express Video specialization, that is focused on the entry level products from the video program, an organization will also immediately obtain the Select certification. Role sharing is not allowed, which means that a specialization cannot be filled by one employee.

Advanced Video specialization

With the attainment of the Advanced Video specialization, that is focused on the mid-range products from the video program, an organization can obtain the Premier certification. Premier partners need to fulfil additional conditions next to the attainment of the specialization. I will return to these additional conditions, like the conditions concerning Cloud services and Hybrid IT, in a later blog post. Role sharing is not allowed within the Advanced Video specialization either.

Renewed: ATP program TelePresence Video Master

Cisco has renewed the ATP program TelePresence Video Master. Next to the roles of account manager, system engineer and field engineer this program has a 4th role: the role of project manager. Role sharing is not allowed, except for the role of project manager; that role can be shared with any other role.

Before the ATP TelePresence Video Master can be obtained an organization needs to have the specialization Express Collaboration or Advanced Collaboration Architecture.

Satellite program ATP Telepresence Video Master Satellite

The satellite program for TelePresence Video Master is also renewed. A satellite program is meant for organizations that are active in various European countries. One country will function as a host and will comply to the conditions of the ATP program TelePresence Video Master, while the other countries can suffice with compliance to the conditions of the satellite program.

The differences with the ATP program aren’t really big. The certification conditions for the account manager, system engineer and field engineer are exactly the same. Role sharing between the account manager and the system engineer is however permitted in satellite program and the role of project manager doesn’t exist.

Keep your eye on the deadline

Cisco partners that want to obtain one of the video specializations or want to apply for the ATP certification TelePresence Video Master need to fulfil the above mentioned certification conditions by July 25, 2015.

My advice: keep your eye on that deadline and don’t wait too long with undertaking action. The additional courses are limited and only possible to take at a certain amount of central locations in Europe, like Berlin or London.

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